There is an old, undeniable truth in the manufacturing world: a factory is only as good as the people on the assembly line. If the management locks themselves in penthouse boardrooms, cuts corners, and ignores the workforce, the machines eventually grind to a halt. Happy staff equals a thriving business.
It seems the billionaires and bureaucrats running global sports missed that memo.
Right now, governing bodies like FIFA, the FIA, and the FOM are suffering from a massive corporate disconnect. They’ve become so blinded by oil money, political posturing, and American hedge funds that they’ve forgotten the single most important asset on their ledger: the fans.
Without the fans, there is no stadium to fill. There is no TV broadcast to sell. There is no sport. Yet, we are being treated less like the lifeblood of these sports and more like an inconvenience to be monetized.
Let’s start with football. FIFA has been drifting away from the average fan for decades, but lately, the political circus has reached a whole new level of bizarre. Watching FIFA navigate the shifting geopolitical tides including strategic alignment and bizarre "games" played with political figures like Donald Trump and various authoritarian regimes makes it clear that football is no longer about the beautiful game.
When World Cups are awarded not based on footballing culture or fan accessibility, but as chips in a high-stakes poker game of global politics, the "ground floor" of football is completely abandoned. The average fan who just wants to buy a ticket, drink a beer, and cheer for their country is priced out and pushed aside to accommodate political photo-ops and corporate VIPs.
Over in motorsport, the situation isn’t much better. The FIA (the regulators) and FOM (the commercial rights holders) are locked in a perpetual dance of greed.
Take a look at how circuit contracts are handled. Classic, historic tracks that define the very soul of Formula 1 places where fans have camped out for generations are constantly left sweating over whether they will even have a race next year. Meanwhile, street circuits with zero racing history but massive financial backing are popped into existence overnight. The bizarre, unpredictable decision-making process behind which tracks get a contract and which don’t isn’t driven by sport; it’s driven by the highest bidder.
Add to that the chaotic, inconsistent officiating and rule enforcement that leaves fans (and drivers) scratching their heads every weekend, and it’s obvious the decision-makers are completely out of touch with the reality on the ground.
If we are looking at the bigger picture, the list of corporate sins committed by these overvalued sports federations keeps growing:
The Calendar Bloat: Both F1 and football are expanding their calendars to a breaking point. Players and drivers are openly complaining about burnout. By forcing more races and more matches down our throats, the federations are devaluing the product and exhausting the actual "workers" (the athletes) just to squeeze out a few more broadcasting dollars.
The Streaming Fragmentation: To watch your favorite sports now, you need four different subscription services, a cable package, and a prayer. They’ve made it actively difficult and expensive to be a loyal supporter.
The Olympic Conundrum: Look at the IOC (International Olympic Committee), which routinely leaves host cities in massive debt while pocketing the profits, showing the exact same systemic rot.
Why? Because they kept it pure.
The "Green Hell" remains a cathedral of motorsport where fans can camp in the forests, grill sausages by the track, and feel like they are part of the event, not just walking wallets. The organizers understand that the soul of the race lives in the mud, the noise, and the accessible passion of the crowd. They didn't sell out to the highest corporate bidder, and because of that loyalty to the fans, the fans have remained loyal to them for decades.
It turns out that when you respect the ground floor, drivers and players, your foundation never crumbles.
A factory owner who abuses the workforce and ignores the customer will eventually go bankrupt. Right now, sports federations are treating fans like an infinite resource that will tolerate anything.
But goodwill isn't infinite. When you strip the soul out of a sport to turn it into a sterile corporate asset, the magic dies. The only way these federations will ever learn is if it hurts the only thing they actually care about: their bank accounts.
So, let’s send a clear signal.
The next time a ticket price hits a ridiculous new high, don't buy it. The next time a questionable new pay-per-view subscription drops, don't subscribe. Instead of spending your weekend watching a sport that doesn't respect you, turn off the TV. Go outside. Fire up Netflix and watch a good movie instead. Spend time with your family, or go support a local, grassroots sports club where your presence actually matters.
We hold the power. If the stadiums sit empty and the TV ratings drop, the boardrooms will have no choice but to listen. It’s time to look out of the luxury suites and remember who actually built the stadium.
Turn off the game. Make a statement.
Catha We've turned it off long time ago. I only watche TV - not even sports - when ironing, and half an hour in the evening for news. Sometimes something of an old series in 'ever repeat'. But in summertime we spent most evenings outside. Just the 2 cold, wet months we don't , but for those evenings -and days - we have 2 boxes of games in the store room and a lot of books on the shelves. 🙃
I don't feel like i miss out on those mismanaged sports etc.
redegelde good on you. spend outside is more fun.